Does it feel like everyone is talking about the future of AI in hospitality? If it does, you’re not wrong—73% of hoteliers believe AI will have a significant or transformative impact on the industry. That’s a lot of hospitality professionals anticipating that artificial intelligence will bring big change.
It’s undeniable that the future of AI in the hospitality industry is bright…but as we see it, AI is already making a major splash. According to HotelTechReport, 58% of guests already believe that AI already improves their hotel booking and stay experience.
It’s clear that hoteliers are already feeling the impacts of this technology, but how? In this article, we highlight:
Hoteliers are always looking for ways to improve the guest experience, and embracing AI is one of the most efficient ways to do this at scale. Artificial intelligence tools enhance the entire traveler journey by providing:
Personalized touches transform stays for the better, but have been historically difficult to scale. With AI-powered personalization, hoteliers can establish better relationships with their guests.
AI-enabled guest messaging gives hotels the ability to send targeted communications to guests including tailored upsell offers, routine messages to solicit feedback and personalized recommendations—without increasing staff workload.
Did you know that 73% of travelers prefer to stay at hotels that offer self-service technology? AI-powered tools are the perfect way to cater to these travelers.
Tools like AI Webchat help guests book with your property, answering questions in seconds. Once guests have begun their stay, an AI-powered virtual concierge provides a 24/7 extension of your in-person services.
Difficulties communicating with travelers who speak other languages is a thing of the past thanks to the multilingual capabilities of AI communication tools.
With real-time AI-powered translation, your front desk team can talk to guests in their native language with ease. This perk establishes your hotel as an accommodating destination for global travelers by providing excellent service to everyone.
Smart glasses and headsets have brought AR to the mainstream, and integrating this tech with with AI provides a new take on the guest experience in several ways.
By using AR, hotels can offer virtual tours and interactive features that guests can access via smartphones or AR glasses. Travelers can enjoy interactive guides, virtual property tours, concierge services and more immersively, all from the comfort of their rooms.
AI technology excels in analyzing patterns and predicting outcomes—which can supercharge hotel operations. Hoteliers are leveraging this predictive power to streamline tasks like:
Demand forecasting—the practice of analyzing trends and making predictions about booking demands—is an integral part of hotel operations. And by using AI tools, hoteliers take guesswork out of the equation for even more accurate forecasting.
AI technology can effectively analyze patterns in historical data, market trends, event-related spikes and more. In turn, hoteliers make more informed predictions in a fraction of the time, staying well ahead of the booking curve.
The equipment your hotel relies on, like air conditioners, heaters, pool pumps and landscaping tools, is vital to maintain. Managing this is a complex job—but it’s one made easier by AI.
AI tools trained to accurately monitor wear and tear keep track of maintenance schedules and make intelligent recommendations about when components need to be replaced. Knowing what to fix before it breaks means service interruptions and downtime are now a thing of the past.
Smart home devices are the norm in many households. Make sure guests have the comforts of home when they travel by modernizing hotel rooms with smart devices.
AI-powered smart devices control temperature, lighting, entertainment systems and more. These devices create a more comfortable stay for guests and increase your hotel’s environmental sustainability.
Just as AI can be helpful in demand forecasting, it can use those same insights to create more efficient scheduling systems that benefit both hoteliers and their staff.
By analyzing booking trends, team availability and employee preferences, AI enables hotels to create schedules that are evenly distributed between maximum efficiency and employee satisfaction.
Integrating AI into hotel operations significantly minimizes the security risks that owners encounter daily. By reducing the likelihood of human error, AI not only enhances efficiency but also paves the way for a safer and more secure hotel environment. Advanced AI-driven security tools include:
Most of us are most familiar with facial recognition because of how we unlock our smartphones, but this technology can be used to power hotel security operations, too.
Facial recognition systems powered by AI provide both enhanced security and convenience for guests. Facial recognition streamlines check-in, checkout and any on-site purchases, and also provides a more secure way to grant access privileges to guests and staff.
Safety is a non-negotiable for any hotel, but investing in the equipment and employee power to facilitate this can quickly eat away at your operational budget.
AI gives security tools the power to enhance manual, human-led practices with automation. AI can handle monitoring security footage, suspicious access activity and more, intelligently identifying where human review might be needed.
AI's primary role is to collect, process, and store data with remarkable efficiency and security. For hotels, this means sensitive guest information, such as credit card details and personal data, can be handled without human involvement.
By eliminating the risk of human error, AI creates a safer, more reliable system for managing and safeguarding critical information, ensuring a secure environment for both guests and businesses.
Good communication leads to happier guests. From answering questions to soliciting feedback, AI can help hotels do this at scale through:
Sometimes, guests have a lot of questions—and responding to inquiries is often the most time-consuming activity your staff has on their plate. But AI chatbots and voice assistants offer a way to reduce the front desk’s workload without sacrificing service.
Webchat agents give potential guests answers on your website automatically, while AI voice assistants handle inbound calls with ease. Once a reservation is made, guest messaging automatically handles guest inquiries from post-booking to post-stay.
From phones to smart speakers, many people consider voice assistants to be integral to their lives, both at home and when they travel.
When hotels incorporate these voice-activated room controls with AI, guests can experience in-room convenience in the most modern way. Travelers can easily request housekeeping, room service or adjustments to the room’s environment, and AI can learn to anticipate these needs seamlessly.
Across e-commerce platforms, product reviews are already being aggregated into AI summaries, and this technological transformation is coming to hospitality too.
AI tools analyze guest feedback and give hotels actionable insights in a scalable way, which isn’t possible through manual reviews. With AI, hotels get actionable insights in seconds with a concise, summarized overview of guest feedback.
Potential guests are out there, and reaching them with marketing is necessary for making a connection. This is being made easier with the power of AI, which offers:
Personalized marketing based on guest personas is something many hotels are already familiar with, but AI can make the task much easier.
Because AI algorithms are so good at analytics, they are able to quickly study the pieces of guest data that can inform a personalized campaign. Harnessing the power of information like browsing habits, loyalty status and travel preferences lets hotels offer tailored, customized promotions without any guesswork.
Hotels have long had to consider their search engine ranking to get in front of potential travelers, but now that AI-generated travel planning is on the rise, having informative content is more important than ever before.
AI writing tools are a great way for hoteliers to create the kind of content that travelers want to see. From sharing details about your amenities to highlighting local attractions, automated content lets hotels answer guest questions at scale.
Social listening is the practice of monitoring online conversations for mention of your brand. It’s useful, but it’s often low on the priority list for hotels due to how much time it consumes.
AI automates the process, providing all the insights you need on traveler sentiment. AI-powered tools scan social media, delivering aggregated information for quick understanding.
For busy hoteliers, keeping up with the innovations in the hospitality industry can feel like a job in itself—but that’s where we come in. At Canary, we’re always keeping tabs on the latest innovations and bringing you the tools your hotel needs to stay ahead of the curve.
With Canary’s suite of AI-powered tools, hoteliers:
Want to see it in action? Request a demo today to learn more.
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