What is hotel reputation management software?

Hotel reputation management software is a type of software used by hotels to manage and monitor their online reputation. This software helps hotels track their online reviews, ratings, and customer feedback across multiple platforms, such as TripAdvisor, Google, and social media sites. It also provides tools to help hotels respond to customer comments quickly, monitor their competitors, and keep track of their overall reputation.Additionally, hotel reputation management software can be used to identify potential customer service issues and areas of improvement for the hotel. By monitoring and managing their reputation, hotels can ensure that they are providing the best possible guest experience.

Why is hotel review management important to hoteliers?

Effective hotel review management can have a significant impact on a hotel's business. Reviews are a very important source of information for potential customers and can heavily influence their decision to book a hotel or not. Positive reviews can lead to increased bookings, while negative reviews can lead to decreased bookings or even a tarnished reputation.For example, industry research has shown a one-star increase in a hotel’s review profile translates to a 5-9 percent increase in revenue.Additionally, if a hotel is able to quickly respond to negative reviews and address the customer's concerns, this can demonstrate to potential customers that the hotel is dedicated to customer service and providing the best experience possible. This can also lead to more bookings.

Boost 5-Star Hotel Reviews by up to 350%

Canary’s Hotel Reputation Management Software enables hoteliers to easily capture reviews and ratings from every guest. With AI messaging and customizable surveys, Canary guides any guest that leaves a 5-star review to share it on Tripadvisor and Google Reviews.

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Canary Improves Your Reputation Online

Here’s how it works:

ENGAGE GUESTS & GAIN MORE REVIEWS

Canary provides easy-to-use automated guest messaging tools so hoteliers can proactively encourage every guest to leave a great review. Works seamlessly with SMS and WhatsApp.

AUTOMATED SATISFACTION SURVEYS

As a guest departs a property, Canary automatically sends a customized guest satisfaction survey to their mobile device. This allows guests to conveniently leave feedback in just a few clicks.

TRIPADVISOR & GOOGLE REVIEWS

Guests are asked to leave a satisfaction score of 1-5. Guests that leave 5-stars are prompted to share their great experience on Tripadvisor & Google Reviews.

INSTANT FEEDBACK

Any guest satisfaction score of 4 or less is directed to hotel staff members for internal review. And since guests complete the survey prior to checking out, your staff can address their feedback while they’re still on property. This helps turn detractors into promoters!

BOOST BOOKINGS

According to industry research, a 1-star improvement in a hotel’s review profile increases revenue 5-9%. Likewise, a 10% improvement in a Tripadvisor score boosts bookings by 9-15%.

Case study

How Ali’i Resorts LLC Increased Its Average Google Reviews Rating From 3.5 to 4.6

Property type: Short-term rentals
Number of keys: 185
Location: Maui, Hawaii

Canary’s reputation and hotel review management software has made it easier than ever for Ali’i Resorts’ management team to receive feedback from guests and guide those who’ve had great experiences to provide positive reviews.

Any guest who leaves a 5-star review is now directed immediately through Canary’s interface to share their positive experience on Google.

As a result, we’ve seen our average star rating increase from 3.5 to 4.6 on Google since implementing Canary’s reputation management solution.

– Sam Chesick
Assistant Director of Operations

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Simple to get started

Canary’s hotel review management tools can be deployed independently or as an integrated solution within Canary’s Guest Experience Platform.

Easy Implementation

Canary’s reputation management software can be set up in less than 30 minutes with no need for new hardware or app downloads onto guests’ mobile devices.