The DoubleTree by Hilton Denver, part of the Pyramid Global Hospitality portfolio, located in the center of a corporate training facility, is a constant hub for shuttle activity. The award winning hotel relies on its dedicated group of drivers to keep everything moving.
But as guests began carrying less cash, tips started to dry up. That’s when Sarah Burke, Area Director of Human Resources, turned to Canary’s Digital Tipping to modernize recognition for the hotel’s long-serving transportation team.
Most of our drivers were hesitant at first. They’d been doing things the same way for years, but once they saw those first digital payouts hit their accounts, they were thrilled.
The Problem: Same Service, Fewer Tips
The volume of shuttle rides needed means drivers at this DoubleTree location are constantly in motion. Despite consistently high service levels, the drivers — some with more than a decade of experience — were receiving fewer gratuities from guests. Doing the same amount of work for less pay was beginning to weigh on morale.
“Our drivers weren’t getting tipped the way they used to,” said Sarah. “People just don’t carry cash anymore, especially younger corporate travelers.”
The Solution: QR Codes That Drive Real Results
Using Canary’s app-free Digital Tipping platform, Sarah and her team created laminated QR code signage and placed it strategically in hotel vans and baggage areas. This allowed guests to tip in seconds — no app download or cash required.
“Most of our drivers were hesitant at first. They’d been doing things the same way for years,” Sarah shared. “But once they saw those first digital payouts hit their accounts, they were thrilled.”
The Impact: Higher Morale and Real Recognition
Today, the tipping experience is smooth for guests and meaningful for staff. Drivers can track earnings, receive direct deposits and feel appreciated for going above and beyond.
“It’s not just about the money — it’s the recognition,” said Sarah. “These are long-time hospitality professionals who truly care about their work. Canary helps guests show appreciation, even without cash.”
The Bonus: A Boost to Online Reviews
When going through a renovation, the DoubleTree began to see their positive reviews lag due to construction. It worked out as an added bonus that guests using Canary are prompted to leave a review after tipping. Since the renovation has wrapped, DoubleTree Denver has climbed into the top 15 hotels in the Denver area on Tripadvisor.
“We’ve worked hard to build our online reputation after a major renovation,” Sarah explained. “Having a seamless way to collect feedback right in the van has been a game changer.”
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