ITB Berlin, officially "The World's Leading Travel Trade Show," ran March 3–5, 2026, at Messe Berlin's exhibition grounds, marking the event's 60th anniversary under the theme "Discover the stories behind 60 years of legacy." Since 1966 it has served as the leading platform for the global travel and tourism industry, drawing exhibitors and trade visitors across geographic destinations and market segments like adventure travel, luxury, MICE, and travel technology.
The anniversary edition included the ITB Berlin Convention, the industry's leading think tank, held under the theme "Leading Tourism into Balance," with roughly 400 speakers across four stages and 17 thematic tracks. The next edition, ITB Berlin 2027, is already scheduled for March 16–18, 2027, at the same venue, with exhibitor registration closing September 1, 2026.
